SSD Training is a sales performance improvement company focused on helping drive sales growth by creating differentiation, strengthening account relationships, and focusing on helping Customer’s succeed.


SSD Training demonstrates uniqueness with program customization development, implementing a blended developmental approach (to making training stick), and sales coaching.




Through a range of sales training solutions:  sales and account management workshops, skills development programs, webinar & video reinforcement, plus sales coaching — we help Clients develop a deeper understanding of the Customers’ businesses to position ideas and solutions that enable both to grow, create differentiation and develop compelling value propositions.


Steve has 12 years experience facilitating the design and implementation of international training programs across 18 countries (Asia/Europe/Africa/N.America).

Responsible for the design and execution of various sales training programs to support the sales force and skills development in both Asia Pacific and Europe. In addition, he developed an infrastructure of Trainers and coordinated external training for some countries (local language). He promotes a heavy focus on coaching to drive behavioral change.
Some key programs include: Selling Essentials, Key Account Management, Sales Coaching, Negotiation, Selling Value & Differentiation, Everything DiSC Sales and The Five Behaviors of a Cohesive Team (a Wiley brand).

As a Trainer, Steve works with Industrial Manufacturing and Distribution sales organizations to develop high sales performance cultures and drive business impact. As a seasoned facilitator, he collaborates with key stakeholders to focus on improving selling skills, creating differentiation and reinforcing training methodologies to ‘make training stick’. The big win comes when the organizations apply the knowledge, skills, tools, and concepts that give them a competitive advantage, grow their sales and strengthen account relationships.